Careers
Event Marketing Manager
Description
About Us
Irwin is one of the fastest-growing FinTech companies in Canada. We are based in Toronto and are a leading provider of capital markets-focused financial technology with a mission to seamlessly connect the world's capital seekers and allocators to make them more productive, innovative, and successful. Our flagship product, Irwin, is a software platform used by investor relations and investment banking professionals all over the world.
At Irwin, events are a strategic channel for sharing insights, building community and driving growth. As we redefine technology in the investor relations space, your role in supporting our events strategy will help move our mission forward, connecting us with clients, partners and investor relations professionals across the globe.
Why this role is important:
- Your event management will help drive our growth and directly impact revenue, shining a spotlight on Irwin’s solutions and thought leadership.
- You’ll craft experiences, from local meetups to major partner events, that build strong networks and amplify our industry influence.
- You’ll gather insights from each event, helping us stay in tune with market needs and trends.
As Irwin’s Event Marketing Manager, you'll bring our brand to life through both virtual and in-person events. Your mission? To execute a dynamic event strategy that tells Irwin’s story, drives engagement, and fuels growth. Whether it’s managing our presence at key conferences or orchestrating our own gatherings, you’ll ensure every detail reflects Irwin’s innovative spirit.
Working directly with our Senior Director, Brand Marketing, you’ll keep our event calendar on track and use your expertise to measure success. Your work will directly support sales, customer success, and product teams by generating leads and boosting retention. Plus, you’ll handle logistics and collaborate on brand initiatives that elevate Irwin’s presence in the market.
In this role, you will:
- Develop, plan, and execute event and field marketing programs in North America and EMEA, including owned, partner and third-party sponsored events (conferences, VIP dinners, webinars, and more)
- Serve as the central point of contact for internal cross-functional teams, event partners and vendors, ensuring flawless communication and coordination for all in-person and virtual events.
- Manage logistical planning for both in-person and virtual events, including: venue or platform selection, catering, signage and decor, registration, tech support, invoicing and billing, and more.
- Equip internal teams—including leadership, sales, and customer success—with comprehensive event marketing briefs and updates, ensuring everyone is prepared and aligned.
- Handle pre- and post-event communications with attendees, prospects, customers, and partners, including email marketing to drive registrations, coordinating messaging for internal teams, and sending post-event emails and surveys to gather feedback.
- Collaborate directly with sales to coordinate invitations, meetings, and follow-ups with target accounts, while ensuring clear internal communication across departments on goals, logistics, and performance metrics for each event.
- Collaborate with customer success and product teams to create industry-specific, customer-centric event content that educates clients, drives product adoption, and identifies opportunities for upsell and retention.
- Manage deliverables through Asana, overseeing project timelines and managing the event calendar.
- Set goals, define metrics, track and report on all event marketing efforts using HubSpot to inform future strategy recommendations.
- Work with Senior Director, Brand Marketing to identify and ideate around new event and marketing initiatives and monitor the industry for best practices in driving engagement.
Who we’re looking for:
- You’ve got 3-5 years of B2B event or field marketing under your belt, and you know how to create experiences that “wow.”
- G-Suite, HubSpot, and Asana are your go-to tools, and you’re quick to pick up new martech platforms like Zoom Events, Descript, or Canva.
- From venue logistics to attendee communications, you’ve got an eye for the details that make events seamless and successful.
- You’re a natural at coordinating with cross-functional teams, partners, and vendors, ensuring everyone’s on the same page.
- You know how to set goals, track metrics, and report on event success, using data to fine-tune future strategies.
- Whether it’s a local meetup or a major conference, you’re ready to roll with the punches and adapt to each event's needs.
- You’re open to traveling, both domestically and internationally, to bring our events to life wherever they’re happening.
- You’re Toronto-based (bonus!)—being local means you can help with event logistics in the office when needed, but we’re flexible if you’re not nearby.
Why you’ll love joining us now:
- We’ve just launched a bold rebrand, and your creativity will play a key role in how our new identity makes waves across the industry.
- As we expand into exciting regions like EMEA, you’ll support events that help build our global influence.
- Be at the forefront of our most significant annual events, like NIRI Annual, where we connect with top industry leaders and showcase our expertise.
- Enjoy a competitive salary, stock options, and career growth opportunities unique to a high-growth, early-stage company.
- We offer 20 days of annual leave, plus an extra week off during the year-end holiday period.
- We’ve got your monthly internet expenses covered, so you can work from anywhere.
- Work-life balance is key—enjoy the freedom to choose your work location and flexible hours in our remote-first culture.
- Join an inclusive work environment that celebrates diverse backgrounds, identities, beliefs, and statuses.
How We Hire
Hiring Process Overview:
Here's a brief breakdown of our recruitment process:
- Screening & Resume Review: Evaluate all resumes and responses.
- Initial Interview (20 min): Meet with our People and Culture team to discuss your motivators and align on role specifics.
- Second Interview (45 min): Interview with our Senior Director, Brand Marketing and VP, Marketing.
- Third Interview (30 min): Cross-functional team interview to showcase your expertise and alignment with Irwin.
We understand that the hiring process can be stressful, but we try our best to make it as respectful and enjoyable as possible. We value every candidate's time and believe that getting to know each other is an important aspect of the recruitment process.
Our people are what make Irwin, Irwin! They're passionate, mission-driven, accountable, humble and ambitious.
We take an inclusive and equitable approach, offering the same interview experience to every candidate we meet with. Irwin is an equal opportunity employer, we celebrate everyone and their intersecting identities.
We are committed to providing reasonable accommodations and will work with you to meet your needs. If you are a person with a disability and require assistance during the application process, please don’t hesitate to reach out! We celebrate our inclusive work environment and welcome members of all backgrounds and perspectives to apply.
We thank all applicants for their interest; however, only those selected for an interview will be contacted. If contacted for an interview, please inform us should any accommodation be required.